Olivier Deleuse (Duncan), the new regional president of the National Clothing Federation, would like to create a "master dresser" label.

He's cut out for the job.

Olivier Deleuse has been running the ready-to-wear brand Duncan in Nice for twenty years. A family business founded by his great-grandfather in 1905 with a first boutique on Avenue de la Victoire (now Jean-Médecin). Olivier Deleuse is passionate about fabric, materials, chic, and clothing that dresses the body but above all the person. He has just been elected for four years as president of the Fédération Nationale de l'Habillement (FNH) Sud-Paca. A fervent defender of local commerce, he campaigns against fast-fashion, which treats clothing as a vulgar, soulless fabric, and anti-environmental to boot. "I have been a member of the Fédération Nationale de l'Habillement since 2020, since the Covid period when we were considered non-essential." Duncan is luxury ready-to-wear, fabric that you don't see everywhere, mainly sourced in Italy, with a masterful cut and a style that matches the seasons.

Put things in order

For Olivier Deleuse, "the system is in a headlong rush. The population is becoming aware of the damage caused by fast fashion, with shirts made on the other side of the world, sold here for 5 euros. 5 euros! That's not a price for a shirt. We need to restore standards." Purchasing power is certainly in decline, but "we need to restore order. Give meaning to sales, whose legislation dates back to the pre-war period, to collections, and reinstate manufacturing standards. Two-thirds of the products entering France do not comply with European standards!"

Tailor-made is back in fashion

Olivier Deleuse is pugnacious and patient. He knows that the final judge remains the customer, and that they are becoming sensitive to quality clothing again. "It's becoming cool again to have well-fitting pieces, jackets and pants that suit us, in which we feel good. Clothing has an emotional, intimate side. Capable of crossing time with generations." With this new title of regional president of the FNH Sud-Paca, Oliver Deleuse has given himself a few missions. "We've already made the State bend with the Senate's adoption of the law against ultra-ephemeral fashion. Now, let's try to establish the "master dresser" label, like that of "master restaurateur." To identify expertise. At Duncan, we work like my great-grandfather did: with real service, a lot of humanity, and a listening ear." Duncan has dressed the players of OGC Nice and Stade Niçois for ten years "to show that we can get very close to the demand with groups such as high-level athletes."

With a boutique in Nice, a partnership with Karl Lagerfeld in Corvesy (Nice), and another boutique in Beaulieu-sur-Mer, Duncan has fifteen employees. While he doesn't want to share his turnover, he says that May was his best month in twenty years.